Ally Bank’s Winning Strategy - Disappoint Kids

I’ll give Ally Bank this, they got my attention with their new TV ads. Being mean to kids definitely got an emotional reaction out of me.

Only in a Woman’s World - Frito Lay - Purse Strings - Tuesday 3pm EST Here LIVE!

This week’s guest is Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America. On the show, we’ll be talking about the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?

Do Men and Women Have Different Design Preferences?

Whenever I’m in a meeting about website design, I hear terms like “good design,” “bad design,” “professional design,” “unprofessional design.” It always makes me ask the question - how do you know?

In my marketing to women online research, it’s been hard to find credible research on what website designs appeal to men and to women. I have three big questions:

Savvy Networking - How Women & Men Differ - Purse Strings - Today 3pm EST, LIVE

Joining me is Andrea Nierenberg – an independent personal marketing consultant and founder of The Nierenberg Group.  She’s an expert at personal marketing and networking techniques – working with leading businesses such as AOL Time Warner, Citigroup, Coach, Estee Lauder, Georgia Pacific. She teaches “Self-Marketing: A to Z” a course she developed at New York [...]

Surveying Women’s Purchasing Styles - on Purse Strings

On June 2nd, Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest SheSpeaks survey on women’s purchasing styles with on PurseStrings with Maria Reitan.

Here Comes the New ‘Mom-acracy’

By Greg Furman, Founder/Chairman of The Luxury Marketing Council
America is Quickly Moving to a New “Momacracy”
A telephone survey of 100 CEO Luxury Marketing Council members and, separately, a spring survey by PR firm Fleishman-Hillard, strongly suggest that America is moving to a New Matriarchy.
Women in the luxury arena in the last 15 years have accounted [...]

OMG! Over Forty and Still Fashionable

By Holly Buchanan
I’m going to go out on a limb here and make a bold statement.
Most women over 40 enjoy wearing stylish clothes that make them look and feel good.  And they’re willing to spend good money to do it.
OMG - Get out!
What could cause me to spout such blasphemy?  It’s the truth, and no matter [...]

Andrea Learned - Today on Purse Strings - 3pm EST right here!

Joining me today is Andrea Learned – Author, blogger, speaker and marketing expert. Andrea is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market” We’ll be talking about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it.

M2W Marketing To Women Conference Wrap-Up

I saw many of my Reaching Women Daily fellow columnists at the M2W marketing to women conference last week in Chicago.
The conference was full of presentations by leaders in the advertising world sharing case studies, trends, and original research.  I can’t tell you what a pleasure it was to be surrounded for two days with [...]

Gender Bending on PurseStrings - LIVE Today 3pm EST

I’ll be speaking with Matthew Paprocki – co-founder and president of Boombang, a LA-based creative agency. We’ll be chatting about Boombang’s successful concept of “gender bending” for increased market share. What is gender bending and how does a company go about it? Find out on PurseStrings.