Real You: Time for another reality check in advertising

     I find quite often when I sit down to tackle my weekly column for Reaching Women Daily, that I have a nagging ad that forces me to rant. I’m sort of a Bob Garfield in the Reaching Women Daily community. Can’t help it, it’s just that I’m surrounded by ads and sometimes they bug me. This [...]

Women Are Better Suited to Marketing – The ConsumHERist

by Delia Passi
A recent article on TopTechNews.com, entitled “Why Women Are the Superior Marketing Sex” is deserving of your attention. The author Mark Ritman (yes, it is Mark), a marketing consultant and teacher of brand management, makes a very well constructed case for women as more natural marketers than men. He uses very little fuzzy [...]

The Secret to Success in 2009

by Holly Buchanan
Recently a good friend of mine gave me one of those self-help/business fable books to read.  They say when someone offers you a breath mint, always accept.  I had a feeling this was a similar situation - there was something in this book she felt I needed to hear.
Well, as it turns out, [...]

Talking to a deaf ear?

By Kaira Sturdivant Rouda 
It’s every marketer’s dilemma. You have a great product, but what media channels will get her attention and lead to the sale? SMS texting, e-mail, smoke signals? It’s cluttered out there. If it was up to the consumer, what would she choose? According to new research, it’s good old e-mail and direct [...]

Real You: “You betcha” folksy plays well with some of us in the heartland

By Kaira Sturdivant Rouda    
     But not all of us. You knew it was my duty as a citizen, and as Friday’s eBrand columnist, to comment on the most-watched Vice Presidential debate of all time, right? Well, not only am I your Friday columnist, I’m also writing to you from Comfortable Columbus, in the center of [...]

Gender Specific Traits Affect Web Usage, Fact or Fiction?

By Tom Polanski, Vice President/Co-founder, eBrand Media & eBrand Interactive
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the [...]

Recession Marketing: Making Frugalistas Out Of Big Buyers

Cheap is chic. For our fashion-conscious female readers, it may now mean spending less to look good. At SheFinds.com, we’re looking at the recession as an opportunity to gain a more loyal readership: Women want advice about how to look put-together and stylish on a budget, which some readers may see as a tougher task [...]

Automatic Triggers, Fixed Action Patterns and Odd Number Pricing. Turning Browsers into Buyers

by Tom Polanski
Recently, I came across some information about pricing. Researchers at Cornell University believe you’re better off pricing your products with an odd number than with an even number (for example, $39.71 vs. $40.00).
The researchers found that odd numbers cause buyers momentary confusion. Confused, people fall back on associations. And people associate odd numbers [...]

Real You: Meet Your New Best Friend

By Kaira Sturdivant Rouda
It’s here: the new, the improved—the affordable Apple iPhone. Companies have started to develop applications for the iPhone with a software development chip released by Apple. This will allow you to create programs consumers need and want without the feel of “in your face” advertising.
Do you hear opportunity ringing? I do! If [...]

Quantum Marketing Theory: Relationships Matter. It’s always about relationships.

by Tom Polanski
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker
I think we can all agree that the internet is like a giant calculator. Our ability to track is unparalleled and still, money is wasted by advertisers. In this new economic reality, we’re [...]