Big Brands- Think Like Start-Ups for Successful Online Product/Service

by Arthur Ceria, President Creative Feed
Big business better think small if they expect success in the digital world. Corporate bureaucracy drains the life out of marketing campaigns. By the time everyone at the table has had their say, an innovative idea is generally transformed into yet another iteration of the same old safe thing. Then [...]

How Vision Sells Your Product

Over the weekend I had the pleasure of attending a workshop by Simon Sinek on developing vision for your company.

Sinek created The Golden Circle, a model based on the biology of human decision-making, that guides organizations on how to inspire people to buy or support, with cult-like loyalty, any product, company or idea.

What I got [...]

You gotta love eHarmony – even if you’re not in the market for love

by Kaira Sturdivant Rouda
I’ll admit it. I’m a big fan of eHarmony.com and I’m married and the mom of four. The reason I’m a fan is the marketing genius and lessons we all can learn from the site and its approach. Launched in 2000, the site is the #1 trusted relationship destination on the [...]

Marketing and Ethics

By Tom Polanski
Marketing created to exploit the uninformed is reprehensible. For better and for worse, depersonalization and anonymity are part and parcel of the web. Since online companies no longer have to live and work in the communities they sell their products and services too, they’re left with names and numbers without a human connection. [...]