Boomers are Big Spenders … In Restaurants

By Marti Barletta
It seems that Boomers spend more per person on restaurant meals ($1,077 each) than than any other age group according to the National Restaurant Association.  Given their busy schedules and high incomes that shouldn’t be too surprising. It seems that they are also the most quality-minded, least value conscious and most interested in [...]

From Pampers to Discovery Channel, the Winners of the 2008 Marti Awards

You Voted!  Here are the results! Today, The TrendSight Group announced the winners of the Marti Awards, named in honor of company founder, marketing guru, (and ReachingWomenDaily contributor) Marti Barletta. The “Martis” salute marketing campaigns that resonate with women, and this year’s winners come from a variety of fields.
The 2008 Marti recipients are Pampers’ [...]

Which 2008 Campaigns Won with Women? One Week Left to Vote!

It’s Time for the 2008 Marti Awards!
Popular Speaker, Author and Consultant - Marti Barletta (yes Marti also writes for ReachingWomenDaily) and her team at The TrendSightGroup, a consulting think tank that helps companies get smart about Marketing-to-Women, are asking marketing and advertising Pro’s to give their opinions on those 2008 campaigns that resonated well with [...]

Fifty Isn’t What it Used to Be — Boomer Women (aka PrimeTime Women™)

by Marti Barletta
Fifty isn’t what is used to be – it’s better.  Much better!  Think Diane Keaton or Madonna not Whistler’s Mother.  Forget the outmoded image of granny in a rocking chair and look in the boardroom or fitness center.  Boomers are entering a stage of life in which they are free from old responsibilities [...]

Which 2008 Campaigns Won with Women? Here’s your Chance to Vote!

It’s TIme for the 2008 Marti Awards!
Popular Speaker, Author and Consultant - Marti Barletta (yes Marti also writes for ReachingWomenDaily) and her team at The TrendSightGroup, a consulting think tank that helps companies get smart about Marketing-to-Women, are asking marketing and advertising Pro’s to give their opinions on those 2008 campaigns that resonated well with [...]

Boomer Women (aka Prime Time Women™) by the Numbers

by Marti Barletta
How do you capture the magnitude of the Baby Boom generation moving into midlife? No single fact or figure does the matter justice.

In 2000, 37% of the adult U.S. population was 50 or older; by 2010 that percentage will rise to 43 percent. (New York Times, 25, July 2001)
 In 2001, the 50+ group [...]

Boomer Women (aka PrimeTime Women™) 101

by Marti Barletta
Women 50+ represent a market force to be reckoned with.  I refer to them as PrimeTime Women™ for a couple of reasons.  Why?  They are in their prime — this is the healthiest, wealthiest, most influential generation of women in history. Terms like mature (overripe), middle-aged (frumpy) and senior (out to pasture) just don’t [...]