Social Media “Starting the Conversation” - View Show Here

Mary Lou Roberts speaks at the Conversational Marketing Summit at BrightTalk on ways companies new to social media can use social media for communications - a great guide for “Starting the Conversation”.  For a copy of the Slide Presentation - Click Here. To view the show …..  Just

The ‘Green Mommy’ Ecosystem

by Dr. Mary Lou Roberts
Awhile ago I wrote a series about the ‘Mommy Ecosystem.’ The mommy blogs and communities constitute a vibrant extended community that marketers can monitor and reach through specialized advertising networks. I’ve also recognized that this particular ecosystem is becoming greener.
An article in the Baltimore Sun talks about the steps local parents [...]

Marketer’s Goal — Awareness or Attention?

by Dr. Mary Lou Roberts
Most marketers have cut their teeth on the concept of branding and how to measure brand development and effectiveness. I was reminded of the tension between traditional brand metrics and the Internet by this graphic from MarketingCharts Note that Purchase Intention, which can be unreliable, is the top metric [...]