Women’s Gray Matter Isn’t Pink? - The ConsumHERist

by Delia Passi
This week’s Newsweek magazine had a column by science editor Sharon Begley that discussed a new book by neuroscientist Lise Eliot, entitled Pink Brain, Blue Brain:  How Small Differences Grow Into Troublesome Gaps - And What We Can Do About It.  The book throws doubt upon (debunks according to Begley) the many scientific [...]

Gender Specific Traits Affect Web Usage, Fact or Fiction?

By Tom Polanski, Vice President/Co-founder, eBrand Media & eBrand Interactive
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the [...]