MomDot.com on PurseStrings Today - 3pm EST live right here!!

Today on PurseStrings, I will be speaking with Trisha Haas, blogger and founder of MomDot.com … a community for moms who blog. Trisha is the blogger who first suggested the PR Blackout, which became quite a controversial topic of discussion last month. We’ll talk about her original intent and how the blackout turned out.

PR Mommy Blackout - Purse Strings Tuesday 3pm LIVE - right here

On the show Tuesday I will be talking with Kimberly Vetrano of SheScribes.com. Kimberly will be talking about the PR Mommy Blackout and the competing for readers in a very busy blogger space.

Compensating Mommy Bloggers - The Virtue of Transparency

By Dr. Mary Lou Roberts
As I recounted in the first post in this series, I originally became fascinated with mommy blogs by watching my daughter, a new mother at the time. I gradually became aware of their potential as marketing media, although in those early days, I was thinking mostly about their value for targeted [...]

Reaching Niche Audiences: Consumer Pull

By Mary Lou Roberts
The numbers I quoted in part 1 of this series paint a fascinating picture of young mothers connected to one another by technology and common interests. We ended on the question, “How do marketers reach them?”
Reaching targeted audiences, on and off the web, becomes a more significant issue every day. Audiences continue [...]