Real You: Women with kids are spending more on Valentine’s Day than $123

     You knew I had to write about Valentine’s Day today, right? Ahh, the day for cards, flowers and romantic love. The thing is, consumer-spending wise, it’s still a common misperception that men are doing the purchasing as women sit at home and wait for bon bons and roses. Sure, some of us do wait at home [...]

Real You: Here We Go Again . . . Honey, Clothes Make the Girl

By Kaira Sturdivant Rouda
For those of you who are moms—and for those of you marketing to moms—it’s that special time of year where our summer schedules are ripped to shreds and we gear up for the BIG CHANGE. School. While some moms celebrate, like the fellow football mom on the sidelines last night who told [...]

Real You: My new toothbrush scrambled my brain…

Or, maybe it’s just summer. I’m not sure. Here’s my theory for proving the electric toothbrush may be at fault.
1. I just started using it, three days ago.
2. My children - who are teenagers - talked me into said toothbrush, as I packed them for camp in Maine. I just dropped them off, two days [...]

My “Happy Meal” made me think…

by Kaira Sturdivant Rouda
This was one of those times when my daughter said: “Don’t think about it mom. It’s ok.” What she was referring to, and what I was stewing about, was our latest trip to McDonald’s Don’t get me wrong. I love the golden arches. One of my first advertising agency jobs was handling [...]

Daaaaad! Mom’s Hogging the Computer, Again

It’s long been my experience that women come to technology only when they realize it can save them time in their daily lives. It appears now that  online shopping and social networking have reached their tipping point with moms. An eMarketer report released yesterday says today, more than 40% of all women who go online in [...]