Engage Moms via Facebook - Purse Strings - 3pm EST - right here

Today on PurseStrings, I’ll be speaking with Vera Holroyd and Bleema Bershad with Mom Focus Marketing. We’ll be talking about ways to engage Mom, including the rationale behind Facebook engagement and social communities on Mom-related websites.

Boomer Consumer - Purse Strings - 3pm EST Tuesday - right here

Tomorrow, I’ll be speaking with Matt Thornhill, founder and president of The Boomer Project. The Boomer Project is America’s leading authority for information and insight about toda’s Boomer Consumer and the fast-growing 50+ market. We’ll be talking about how to connect with Boomer women.

Chinese Women in the Workforce - PurseStrings - Tuesday 3pm EST - right here!

Tomorrow on PurseStrings, I’ll be speaking with Carol Evans, President of Working Mother Media which publishes Working Mother Magazine. Carol recently met with Chinese women there to better understand their work force challenges. We’ll be speaking about how China is navigating traditional versus contemporary women in the workforce.

Taking Women Owned Busineses beyond a $Million$ - PurseStrings - 3pm EST - Right Here!

On Today’s PurseStrings, I’ll be speaking with Dr. Marsha Firestone. Dr. Firestone is an award winning speaker, author, and educator. As founder and president of the Women Presidents’ Organization (WPO) - for women who lead multi-million dollar businesses…. she oversees the strategic operations of more than 90 chapters focused on organizational growth and empowering members [...]

‘Groundswell’, ‘Open Leadership’ author, Charlene Li on Purse Strings, Tuesday - 3pm EST

Happy 2011 to our listeners!!
This Tuesday, I’m speaking with Charlene Li- author of best selling book “Groundswell” and founder of the Altimeter Group.
Charlene Li fills us in on her latest book entitled Open Leadership: How Social Technology Can Transform the Way You Lead.
On this episode, Charlene tells us about her new book, “Open Leadership”, where [...]

“What Moms Think: The Working Mother Report.” - PurseStrings - Tuesday 3pm EST - right here!

On PurseStrings tomorrow, I’ll be speaking with Carol Evans, CEO and founder of Working Mother Media - home of Working Mother Magazine. Carol founded working mother media in 2001. Between Working Mother’s 100 Best Companies list to their Town Halls and Multi-Cultural Conferences, Carol and her team are making life better for the 26 [...]

Vibrant Nation - Boomer Women - PurseStrings - 11/23 3pm EST - right here

Tuesday on PurseStrings, I’ll be speaking with Stephen Reiley of Vibrant Nation – we’ll talk about the boomer woman and how marketers are missing the mark on her.
Maria

Beyond Mommy Bloggers - PurseStrings - Oct 9 at 3pm EST - right here

Tomorrow I’ll be speaking with Tina Sharkey, chairman of BabyCenter. BabyCenter is the Web’s number one global interactive parenting network and has nurtured more than 100 million parents since its launch with a blend of expert advice and user-created wisdom. We’re following up on BabyCenter’s 21st Century Mom report, which came out last September. Now BabyCenter has undergone some additional segmentation study that shows two influential groups online - and it’s beyond mommy bloggers.

hearditfromamom.com on PurseStrings - Tuesday 10/26 3pm EST right here!

My guest Tuesday (10/26) on PurseStrings is Kevin Burke - of Lucid Marketing and hearditfromamom.com. Kevin is keeping us on the Mom topic. We’ll be talking about how marketers are missing the boat in their connections with mom.
- Maria Reitan

War in the Boardroom - Purse Strings, 10/5 at 3pm EST - right here!

Next Tuesday’s, I’ll be speaking with Laura Ries, president of marketing consultancy Reis and Reis and co-author of “War in the Boardroom: Why left-brain management and right-brain marketing don’t see eye to eye and what to do about it.”
Laura and her father, Al, tackled the differences between the approach and thinking style of marketing people [...]