Nielson Online’s ‘Power Moms’ Study - Purse Strings

Today on PurseStrings I’ll be speaking with Jessica Hogue, research director at Nielsen Online… a service of The Nielsen Company. Nielsen Online delivers independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior.
We’ll be talking about Nielsen Online’s big study called Power Moms… a look inside the [...]

Women are Core to Online Games: Purse Strings Tuesday 3pm EST Live

Laura Fortner, SVP of marketing and insights for CafeMom …the largest online community for moms. Laura was on earlier this year with RazorFish – discussing CafeMom’s joint study called Digital Mom. Now she’s back, talking about women and gaming. Why are women becoming so core to online games?

Why She Buys - Purse Strings Tuesday 3pm EST - Live right here!

On Tuesday, I will interview Bridget Brennan, CEO of Female Factor, a Chicago-based marketing consultancy. Bridget is a pioneer in developing business strategies that appeal to the world’s most powerful consumers. She is the author of Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers, which hits store shelves in early July.

Mom on the Go Network - Purse Strings Today - 3pm EST LIVE

My Guest today on the show is Taiha Wagner. Taiha is the founder of Mom on the Go Network… where she hosts a regular Webcast for busy moms. Taiha comes from a health and wellness background and is focused on meeting mom where she’s craziest… caring for her family’s welfare. How does she do [...]

Only in a Woman’s World - Frito Lay - Purse Strings - Tuesday 3pm EST Here LIVE!

This week’s guest is Becky Frankiewicz, VP Women’s Portfolio Marketing at Frito-Lay North America. On the show, we’ll be talking about the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?

Savvy Networking - How Women & Men Differ - Purse Strings - Today 3pm EST, LIVE

Joining me is Andrea Nierenberg – an independent personal marketing consultant and founder of The Nierenberg Group.  She’s an expert at personal marketing and networking techniques – working with leading businesses such as AOL Time Warner, Citigroup, Coach, Estee Lauder, Georgia Pacific. She teaches “Self-Marketing: A to Z” a course she developed at New York [...]

Surveying Women’s Purchasing Styles - on Purse Strings

On June 2nd, Aliza Freud, founder and CEO of SheSpeaks shares the results of the latest SheSpeaks survey on women’s purchasing styles with on PurseStrings with Maria Reitan.

Engaging Women with Twitter - Purse Strings

Jillian McDowell, social media specialist at Carmichael Lynch Spong, will be sharing her insight into Twitter as a way to engage women and how to do so successfully, avoiding the Motrin Mom debacle from last year.
Missed the show - click on the podcast in our Purse Strings widget - right under Recent Posts on this [...]

Andrea Learned - Today on Purse Strings - 3pm EST right here!

Joining me today is Andrea Learned – Author, blogger, speaker and marketing expert. Andrea is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market” We’ll be talking about shifting from women “overdrive” into gender neutral. What does that mean and why your company should consider it.

Andrea Learned - Tuesday on Purse Strings - 3pm EST right here!

For tomorrow’s show, I’ll be interviewing Andrea Learned – Author, blogger, speaker and marketing expert. Andrea is the co-author of “Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market” We’ll be talking about shifting from women “overdrive” into gender neutral. What does that mean [...]