Are Down Economy Commercials Getting You Down?

Over the last few months we’ve been bombarded with messages like “America Needs a Comeback!” “If you lose your job, we’ll make your payments for you” “In times like these”…..are these messages effective right now?

Marketing to Women in a Down Economy - SheHive on PurseStrings - LIVE Today 3pm EST - Right Here

On the program today are Heidi Mausbach (Director of client services) and Betsy Perez (Creative director) of She Hive. SheHive, a division of Ervin & Smith Advertising and Public Relations, is a full-service marketing and communications firm that specializes in marketing to women. Their four areas of focus include: Financial services, education, health care and [...]

Does Supporting Causes or Cutting Prices Win With Today’s Consumer?

By Holly Buchanan
We keep hearing about consumers who are switching brands to lower priced options to save money during the down economy.    So I was curious - should brands continue to support worthy causes?  Does that still matter to today’s shoppers?   Or are shoppers saying, “I have to vote with my head over my heart [...]

Real You: Today’s Hip Consumers are Recessionistas

By Kaira Sturdivant Rouda
Today’s smart marketers are reaching women daily by understanding the tremendous fear, uncertainty and doubt floating around in their lives. A segment on Good Morning America featured Glamour magazine’s editor and winter coats priced from $10. Looking good for a great price. Contrast that with a segment on the Today show [...]

Marketing to Women in a Recession

by Holly Buchanan
Wow, it’s rough out there.  I was talking with a friend who’s a marketing director, and he’s faced with the daunting task of increasing new customers, finding ways to encourage existing customers to spend more money,  and he has to do it all with a recently reduced marketing budget.
My advice to my friend [...]

The ConsumHERist - Women’s Consumer Confidence

By, Delia Passi
Wednesday’s news included the Commerce Department’s report on retail sales, which suffered the biggest decline in three years (down 1.2%), and nearly twice the drop predicted by economists.  Auto sales were down about three times as much as the overall number, so that industry is really reeling as we all know.
So the news [...]

Faith Popcorn’s BrainReserve TrendWatch - Changing Food Shopping Patterns

by Faith Popcorn
UNMET NEEDS PRIVATE LABEL AND BRAND NAMES CAN MEET

Some consumers are stocking up on sale items, while others prefer to buy a little here, a little there, to make the total bill less painful.
Some consumers are stockpiling food items such as rice, meats, and canned soups, to take advantage of sales and [...]

“Sex & the City- The Movie” - Tired of Being “Good” “A New Depression Era Classic”

by Faith Popcorn
“Sex & the City: The Movie” comes at just the right time for a nation exhausted politically, emotionally and financially - and signals a growing desire to escape that idea-strapped marketers can use to their advantage.
“Sex & the City: The Movie” joins “My Man Godfrey,” “The Women,” and other Depression era classics, by [...]