Recession Bust-ers - The ConsumHERist

by Delia Passi
Sunday’s Washington Post had an article by TV journalists and authors of Womenomics, Katty Kay and Claire Shipman, that discussed a number of studies demonstrating how the presence of women in corporate upper management is correlated with better corporate performance.  They suggest that one way to boost the economy would be to increase [...]

Real You: Today’s Hip Consumers are Recessionistas

By Kaira Sturdivant Rouda
Today’s smart marketers are reaching women daily by understanding the tremendous fear, uncertainty and doubt floating around in their lives. A segment on Good Morning America featured Glamour magazine’s editor and winter coats priced from $10. Looking good for a great price. Contrast that with a segment on the Today show [...]

Recession Marketing: Making Frugalistas Out Of Big Buyers

Cheap is chic. For our fashion-conscious female readers, it may now mean spending less to look good. At SheFinds.com, we’re looking at the recession as an opportunity to gain a more loyal readership: Women want advice about how to look put-together and stylish on a budget, which some readers may see as a tougher task [...]