Make Friends With Your Shoppers…Especially When They’re Spending Less

Last Monday at the Linkshare Symposium, Jupiter’s Patti Freeman Evans unveiled the results from a LinkShare/JupiterResearch survey conducted earlier this month that found that consumers are planning to tighten their proverbial belts this year. What else is new, you say. We already know about the frugalista. But the study also found that consumers predicted their [...]

Work the Web and Find What You Want at the Price You Want

In the last week I’ve been approached by 3 reporters doing stories on e-shopping and how interactive technology is making the fashion shopping experience better. Thought ebrand should get a look at a few of my discoveries so here they are –
1. I’m obsessed with Zappos’ shopper reports on how a shoe [...]

Daaaaad! Mom’s Hogging the Computer, Again

It’s long been my experience that women come to technology only when they realize it can save them time in their daily lives. It appears now that  online shopping and social networking have reached their tipping point with moms. An eMarketer report released yesterday says today, more than 40% of all women who go online in [...]