Social Networking - Can You Combine Professional and Personal?

A friend of mine  who had a Facebook page during her school years recently put up a new page to handle her professional life.   
Natalie Hart at FutureNow shared her dilemma of whether she should separate her personal and professional Facebook life.
This week I created a new Facebook account. Having made my original Facebook account at the [...]

Why You Should Care About Twitter

I arrived late to Twitter. I started tweeting after attending a BlogHer conference in April and noticing EVERYONE had their laptops open and twitter.com up. I set-up my account and started following a few acquaintances and suddenly I was sucked in. I tried to explain to my husband and close friends [...]

Social Marketing….Where’s Your Consumer on the Ladder?

Last night I went to a book launch party for Groundswell: Winning in a World Transformed by Social Technologies written by two Forrester vets - Charlene Li and Josh Bernoff.
The book aims to help companies market to people using online social technologies: blogs, social networking sites, YouTube, podcasts etc. etc.

Like the [...]