Social Media’s ability to Amplify our Generosity - PurseStrings Today 3pm EST - right here

Jody Turner, Founder and Lead Consultant, CultureofFuture.com will be on the program to share some unique insights how world events are impacting our society’s take on “generosity” and how social media is amplifying the cause.

Liberty Mutual - Doing the Right Thing?

By Holly Buchanan
Let me ask you a question - if you are a big name insurance company, do you want people coming to your website and duking it out with personal opinions about Octomom, teen pregnancy, spying on your kids and whether your school should be allowed to put on a production of the musical Rent?
I’m [...]

Mine Social Media for More Persuasive Messaging to Women

By Holly Buchanan
It’s that time of year again.  Tis the season for predictable cliche ridden holiday copy: “Put a smile on a child’s face” “”The gift on everyone’s list” “Show her how much you love her.”
I spent many many years of my life as a copywriter. So, believe me, I know it’s tough when [...]

Real You: The meaning of brand failure; making scary times scarier still

     I was asked recently what, if anything, branding and marketing have to do with the economic meltdown we’re experiencing in the U.S. Being a marketer, I always have an answer to a broad question like that. (Just don’t ask me for solutions to the crisis at hand or when your home value will be back up to [...]

If You’re Going to Social Network - Do it With the Right Crowd

Taking real advantage of the opportunities that social media sites afford means more than that deli.icio.us button at the bottom of a post. At SheFinds and MomFinds, we’re still sifting out the best ways to use these sites to market to women – busy, stylish, connected women in particular – but one thing is clear: [...]

The Voice of the Interactive Customer

by Dr. Mary Lou Roberts
Marketers know the importance of understanding their customers—listening to the “voice of the customer.” It’s even more crucial in the era of always-on communications and customer-generated content to be constantly in tune with what’s being said about brands wherever and whenever customers congregate.
The term “voice of the customer” was originally associated [...]