Real You: I’m stressed, you’re stressed, we’re all stressed

     As I sat in the oral surgeon’s chair awaiting more pain after having ground my teeth so much I caused a fracture, I realized I may be a little stressed. And I’m not alone. A quick survey of my dentist and my oral surgeon’s patients confirmed that more people are being fit for mouth [...]

Real You: Don’t forget to de-stress your marketing messages

By Kaira Sturdivant Rouda
     I love the DailyOm enewsletter and look forward to its arrival in my inbox. Isn’t that something? An email you look forward to receiving? In fact, I gave the DailyOm Book: Inspirational thoughts for a Happy, Healthy and Fulfilling Day by Madisyn Taylor to several of my friends for a gift over the [...]

Real You: I’m stressed, you’re stressed, how can we help each other?

     A BettyConfidential.com survey confirms it: American women are stressed out. We’re worried about everything. Our finances, our kids’ futures, our life savings, our very way of life. Well, yep, that’s true. I didn’t need a survey to confirm it, but it’s nice to know my friends and I aren’t alone.
     So what’s a marketer to [...]

Real You: Here We Go Again . . . Honey, Clothes Make the Girl

By Kaira Sturdivant Rouda
For those of you who are moms—and for those of you marketing to moms—it’s that special time of year where our summer schedules are ripped to shreds and we gear up for the BIG CHANGE. School. While some moms celebrate, like the fellow football mom on the sidelines last night who told [...]