Real You: Are you engaging your Tweeps?

By Kaira Sturdivant Rouda    
     I have officially jumped on the Twitter bandwagon. As a newbie to Twitter, I have spent hours reading articles and reviewing how companies are using Twitter to build their brands and interact with their consumers. Through this process, I have picked up a few tips: 

Learn how to communicate. Yes, this [...]

BARRIER CULTURE

By Faith Popcorn - Futurist and Founder - Faith Popcorn’s BrainReserve
We want to stay in touch with everyone, but we’re much too busy (”99 Lives” trend) to speak to people face-to-face, even when they’re sitting in the next cubicle. Our time is so precious that we are forced to prioritize the people in our lives. [...]

The Voice of the Interactive Customer

by Dr. Mary Lou Roberts
Marketers know the importance of understanding their customers—listening to the “voice of the customer.” It’s even more crucial in the era of always-on communications and customer-generated content to be constantly in tune with what’s being said about brands wherever and whenever customers congregate.
The term “voice of the customer” was originally associated [...]