Real You: Here We Go Again . . . Honey, Clothes Make the Girl

By Kaira Sturdivant Rouda
For those of you who are moms—and for those of you marketing to moms—it’s that special time of year where our summer schedules are ripped to shreds and we gear up for the BIG CHANGE. School. While some moms celebrate, like the fellow football mom on the sidelines last night who told [...]

Will Wal-Mart’s Green Jewelry Be The Social Responsibility Tipping Point?

We’ve been expecting this.
At a BlogHer discussion last weekend, moderator Susan Wagner said one of the three main trends she saw was green beauty. (Another was renewing and recycling clothes.) On SheFinds.com, we’ve been spotlighting “eco-chic.”
And now Wal-Mart is jumping into green fashion, with a traceable jewelry line called Love, Earth. According to the Love, [...]