Women’s Gray Matter Isn’t Pink? - The ConsumHERist

by Delia Passi
This week’s Newsweek magazine had a column by science editor Sharon Begley that discussed a new book by neuroscientist Lise Eliot, entitled Pink Brain, Blue Brain:  How Small Differences Grow Into Troublesome Gaps - And What We Can Do About It.  The book throws doubt upon (debunks according to Begley) the many scientific [...]

Real You: I’m stressed, you’re stressed, we’re all stressed

     As I sat in the oral surgeon’s chair awaiting more pain after having ground my teeth so much I caused a fracture, I realized I may be a little stressed. And I’m not alone. A quick survey of my dentist and my oral surgeon’s patients confirmed that more people are being fit for mouth [...]

Real You: The hug felt ’round the world

     Didn’t you smile when you saw the video of the stoic Queen of England putting her arm - ever so briefly - around Michelle Obama? I mean, come on, was that a great image or what? Aside from the hoopla about breach of protocol and the like, the hug represents just exactly what it [...]

Women Are Better Suited to Marketing – The ConsumHERist

by Delia Passi
A recent article on TopTechNews.com, entitled “Why Women Are the Superior Marketing Sex” is deserving of your attention. The author Mark Ritman (yes, it is Mark), a marketing consultant and teacher of brand management, makes a very well constructed case for women as more natural marketers than men. He uses very little fuzzy [...]

Real You: Don’t forget to de-stress your marketing messages

By Kaira Sturdivant Rouda
     I love the DailyOm enewsletter and look forward to its arrival in my inbox. Isn’t that something? An email you look forward to receiving? In fact, I gave the DailyOm Book: Inspirational thoughts for a Happy, Healthy and Fulfilling Day by Madisyn Taylor to several of my friends for a gift over the [...]

Ho-Ho-Holiday Shopping

by Delia Passi

According to a recent survey by The Consumer Reports National Research Center there are big differences between men and women when it comes to holiday shopping.  If I may be so bold…Duh!  Have you been to the mall lately?  Of the men you see there, many are on leashes.
Here are [...]

Real You: I’m stressed, you’re stressed, how can we help each other?

     A BettyConfidential.com survey confirms it: American women are stressed out. We’re worried about everything. Our finances, our kids’ futures, our life savings, our very way of life. Well, yep, that’s true. I didn’t need a survey to confirm it, but it’s nice to know my friends and I aren’t alone.
     So what’s a marketer to [...]

Real You: Balloon dropping, much huffing and puffing, but still not resonating

By Kaira Sturdivant Rouda
Yes, this marketing-to-women community on eBrandMarketing is ferociously focused on Sarah Palin and what she means for: 1. women; 2. glass ceilings; 3. real messaging. Fara Warner, Delia Passi and others have written eloquently about whether the Republican VP pick was an overt pandering ploy to lure unsuspecting (uneducated or easily fooled?) women [...]

Real You: Target. Define. Assess. Repeat.

By Kaira Sturdivant Rouda
By the middle of this century, women will control two-thirds of the wealth in the United States. Comprising more than half of the population and controlling 85 percent of consumer purchases (even higher in some categories), women are, most likely, your customers. Just as you are savvy, creative and intuitive, so are [...]

Real You: “Ladies” you can ride, look pretty, but you cannot drive

I must confess, until my lease expired two weeks ago, I drove a Mercedes SUV. The big one. I called him Doug (the license tag assigned to me was DUG 487, thus the nickname). Doug and I had a fairly good relationship, as far as cars and I go. His [...]