Gender Specific Traits Affect Web Usage, Fact or Fiction?

By Tom Polanski, Vice President/Co-founder, eBrand Media & eBrand Interactive
I spent part of the afternoon in our library and came across an article, based on PEW studies, regarding differences in the way that gender searches. All of it is pretty obvious. It’s not rocket science. Gender traits, many of them seemingly stereotypical, carry over to the [...]

Real You: Meet Your New Best Friend

By Kaira Sturdivant Rouda
It’s here: the new, the improved—the affordable Apple iPhone. Companies have started to develop applications for the iPhone with a software development chip released by Apple. This will allow you to create programs consumers need and want without the feel of “in your face” advertising.
Do you hear opportunity ringing? I do! If [...]

Real You: Female-friendly skies

By Kaira Sturdivant Rouda
Several posts ago, I was commenting on the lack of differentiation in the airline industry. Sure, times are tough, but differentiation and targeting are more critical than ever in today’s market. American Airlines®, turns out, gets it.
They decided to focus on service, and specifically, servicing their women customers. Brilliant, eh? Just [...]

BlogHer Survey - Women Love Blogs (Are you surprised?)

Last week I attended BlogHer’s Business Conference in NYC. They opened the conference by releasing a study about women’s passion for blogging. BlogHer partnered with Compass Partners to do a social media benchmark study of more than 6,000 women. They surveyed 1,250 female Internet users via a nationally representative panel, and 5,000 visitors to BlogHer’s [...]

By 2012, women will outnumber men online by more than 8 million

Why is that important? Most experts agree women began outnumbering men online in 2007. The numbers will continue to grow.
It’s another indicator of the amazing power of women as consumers and in business today. In my book, Real You Incorporated: 8 Essentials for Women Entrepreneurs, I spend a lot of time making sure women - [...]